More on Online Advertising
I previously blogged about advertisers going troppo for The Million Dollar Homepage. Well, online advertising is hot all over the net and is gaining on all traditional mediums fast. Australian Internet advert spending was AUD$620 Million last year, and will be AUD$1 Billion by the end of the year. Interestingly Internet advertising only accounts for around 6% of Australian advertising budgets even though Australians are spending 15% of their media contact time online.
Everyone can get in on the action, too. Even for small bloggers, it is quite easy to display context-sensitive Google AdSense adverts and make the odd buck from the online advertising revolution. AdSense is based on an auction system, AdWords, where advertisers have to bid for which relevant keywords will trigger their ads to be displayed. As such some keywords are worth significantly more than others. Some people say they are making a living from ad clicks. Take Darren Rowse, for example, a professional blogger who claims an income of $400,000 — just from revenue generated from ad clicks! This may sound too good to be true, and maybe it is - author and Google expert Harold Davis says it is reasonable to expect a profit of USD$10 per page per year from AdSense.