Online Advertising Gone Mad?
These are strange times we live in. First Alex Tew, a student in the UK, started the Million Dollar Homepage with the aim of selling 1,000,000 pixels as advertising space for $1 ea, thereby making US$1,000,000. Now with $999,000 sold Alex has resorted to auctioning off the last 1000 pixels to the highest bidder on eBay!! At the time of writing, the going price is $23,200!
January 4th, 2006 at 3:55 pm
My hat goes off to Alex Tew, he certainly found a unique idea to sell ad space. I actually took his idea one step further… selling ad space by the BYTE! There are so many “pixel pushers” out there now that I needed to put a spin on the pixel advertising concept. Check out http://www.buckabyte.com
February 22nd, 2006 at 11:58 am
[...] I previously blogged about advertisers going troppo for The Million Dollar Homepage. Well, online advertising is hot all over the net and is gaining on all traditional mediums fast. Australian Internet advert spending was AUD$620 Million last year, and will be AUD$1 Billion by the end of the year. Interestingly Internet advertising only accounts for around 6% of Australian advertising budgets even though Australians are spending 15% of their media contact time online. [...]